Who we are

Our website address is https://brightflamebooks.com.

BrightFlame Books is a trading name of HyperSuasion Consulting Ltd (http://robcuesta.com), a limited company based in Burlington, Ontario, Canada.

How long we retain your data

Unless otherwise stated in the following sections, we will store the data only as long as necessary to achieve the purpose of processing or to fulfill our contractual or statutory obligations.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

If you purchase a product or service, or download a free resource, your contact information is retained indefinitely or until 12 months after your contractual access to the information ends. We do this so that you can continue to have access to the information or products we have provided to you and so that we can provide you with updates.

You can at any time request to have your data removed from our records (subject to any applicable legal and regulatory requirements) by contacting us here.

What personal data we collect and why we collect it

When you purchase a product, download an information resource, or contact us, we collect a variety of information, including Your name, mailing address, phone number, e-mail address, and contact preferences. When payment, or payment information, is required, we will direct You to submit credit card information through a third-party such as Stripe.

We collect information primarily so that we can stay in touch with you and deliver additional value after your purchase or download.

How we use Your personal information

The personal information we collect allows us to keep You posted on BrightFlame Books’ latest product and service announcements, product updates, and upcoming events. If You don’t want to be on our mailing list, You can opt out anytime by navigating to the unsubscribe link in the last e-mail You received from BrightFlame Books. You will have the option to unsubscribe from an individual list, or from all BrightFlame Books lists.

We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content, and advertising, and for loss prevention and anti-fraud purposes.

We may use Your personal information to verify identity, assist with identification of users, and to determine appropriate services.

From time to time, we may use Your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to Your interaction with BrightFlame Books, You may not opt out of receiving these communications.

We may also use personal information for internal purposes such as auditing, data analysis, and research to improve BrightFlame Books’ products, services, and customer communications.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


We use cookies on our website. Cookies are small text files that are stored by your browser when you visit a website. This identifies the browser used and can be recognized by our web server. Insofar as this use of cookies results in the processing of personal data, the legal basis for this is Art. 6 paragraph 1 sentence 1 letter f GDPR. This manner of processing serves our legitimate interest in making our website more user-friendly, effective and secure.

Most of the cookies we use are known as “session cookies”. They are deleted after the end of your visit. Other cookies (“persistent cookies”) are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser. You can object in principle to the use of cookies through your browser settings.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

In addition, we use a tool called Awstats, a web analytics service provided by Awstats. Awstats uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Like Google Analytics, data collected is associated only with an IP address, not your name or other identifiers. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Awstats on servers in the United States. Awstats will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Awstats may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Awstats behalf. Awstats will not associate your IP address with any other data held by Awstats. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Awstats in the manner and for the purposes set out above.

Facebook Custom Audience Ads

We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. The tool lets BrightFlame Books convert your e-mail address to a unique number that Facebook uses to match to unique numbers Facebook generates from e-mail addresses of its users.

You can control how Facebook displays ads to you here.

Facebook Visitor Action Pixel

We use the “visitor action pixels” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.

This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads.

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

Other technologies

In some cases, we use a “click-through URL” linked to content on the BrightFlame Books website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our marketing communications. We also use it to account for Affiliate activity and pay Affiliate commissions and bonuses.

Who we share your data with

At times BrightFlame Books may make certain personal information available to strategic partners that work with BrightFlame Books to provide products and services, or that help BrightFlame Books market to customers. Personal information will only be shared byBrightFlame Books to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.

  • Affiliates. BrightFlame Books will provide Your email address to affiliates or users who refer You to us.
  • Service Providers.BrightFlame Books shares personal information with companies who provide services such as information processing, fulfilling customer orders, delivering products to You, managing and enhancing customer data, providing customer service, and assessing Your interest in our products and services.BrightFlame Books also shares Your information with financial institutions who provide payment (both to and from You) services. Finally,BrightFlame Books provides Your personal information with API integrators You have chosen, and other third party software services to assist You when You so direct us. These companies are obligated to protect Your information and may be located wherever BrightFlame Books operates.
  • Legal. It may be necessary − by law, litigation, or requests from government authorities within or outside Your ountry of residence − forBrightFlame Books to disclose Your personal information. We may also disclose information about You if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about You if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.
  • Corporate Change. Additionally, in the event of a reorganization, merger, or sale of BrightFlame Books we may transfer any and all personal information we collect to the relevant third party.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Please use our contact page to let us know.

Third Party Sites and Services

Visitor comments may be checked through an automated spam detection service.

BrightFlame Books websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties is governed by their privacy practices. We encourage You to learn about the privacy practices of those third parties.

Additional information

How we protect your data

BrightFlame Books takes the security of Your personal information very seriously. When Your personal data is stored by BrightFlame Books, we use computer systems with limited access housed in facilities using physical security measures. When You use some BrightFlame Books products and services that by their nature are public facing, such as when You post on a BrightFlame Books forum, the personal information and content You share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information You choose to share or submit in these instances. For example, if You list Your name and e-mail address in a forum posting, that information is public. Please take care when using these features.

What data breach procedures we have in place

Under the EU GDPR, BrightFlame Books is legally obligated to inform EU citizens of a data breach without undue delay if adverse impact is determined, but not if anonymized data is breached.

The third-party service providers we use – as of the time of writing (January 2022), Kartra, Stripe, ActiveCampaign, Freshbooks, and Paypal – have far stronger data security measures in place than we could ever afford to implement, which is a major reason why we use them.

If one of our third-party service providers informs us of such a breach, we will notify you by email using the last email address we have on record for you.

The reality is, however, if we become aware of a breach, we will let you know “without undue delay” (to use the GDPR’s own language), even if our service providers tell us there is no adverse effect.