Our website address is https://brightflamebooks.com.
BrightFlame Books is a trading name of HyperSuasion Consulting Ltd (http://robcuesta.com), a limited company based in Burlington, Ontario, Canada.
Unless otherwise stated in the following sections, we will store the data only as long as necessary to achieve the purpose of processing or to fulfill our contractual or statutory obligations.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
If you purchase a product or service, or download a free resource, your contact information is retained indefinitely or until 12 months after your contractual access to the information ends. We do this so that you can continue to have access to the information or products we have provided to you and so that we can provide you with updates.
You can at any time request to have your data removed from our records (subject to any applicable legal and regulatory requirements) by contacting us here.
When you purchase a product, download an information resource, or contact us, we collect a variety of information, including Your name, mailing address, phone number, e-mail address, and contact preferences. When payment, or payment information, is required, we will direct You to submit credit card information through a third-party such as Stripe.
We collect information primarily so that we can stay in touch with you and deliver additional value after your purchase or download.
The personal information we collect allows us to keep You posted on BrightFlame Books’ latest product and service announcements, product updates, and upcoming events. If You don’t want to be on our mailing list, You can opt out anytime by navigating to the unsubscribe link in the last e-mail You received from BrightFlame Books. You will have the option to unsubscribe from an individual list, or from all BrightFlame Books lists.
We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content, and advertising, and for loss prevention and anti-fraud purposes.
We may use Your personal information to verify identity, assist with identification of users, and to determine appropriate services.
From time to time, we may use Your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to Your interaction with BrightFlame Books, You may not opt out of receiving these communications.
We may also use personal information for internal purposes such as auditing, data analysis, and research to improve BrightFlame Books’ products, services, and customer communications.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. The tool lets BrightFlame Books convert your e-mail address to a unique number that Facebook uses to match to unique numbers Facebook generates from e-mail addresses of its users.
You can control how Facebook displays ads to you here.
We use the “visitor action pixels” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.
This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.
The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads.
Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
In some cases, we use a “click-through URL” linked to content on the BrightFlame Books website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our marketing communications. We also use it to account for Affiliate activity and pay Affiliate commissions and bonuses.
At times BrightFlame Books may make certain personal information available to strategic partners that work with BrightFlame Books to provide products and services, or that help BrightFlame Books market to customers. Personal information will only be shared byBrightFlame Books to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Please use our contact page to let us know.
Visitor comments may be checked through an automated spam detection service.
BrightFlame Books websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties is governed by their privacy practices. We encourage You to learn about the privacy practices of those third parties.
BrightFlame Books takes the security of Your personal information very seriously. When Your personal data is stored by BrightFlame Books, we use computer systems with limited access housed in facilities using physical security measures. When You use some BrightFlame Books products and services that by their nature are public facing, such as when You post on a BrightFlame Books forum, the personal information and content You share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information You choose to share or submit in these instances. For example, if You list Your name and e-mail address in a forum posting, that information is public. Please take care when using these features.
Under the EU GDPR, BrightFlame Books is legally obligated to inform EU citizens of a data breach without undue delay if adverse impact is determined, but not if anonymized data is breached.
The third-party service providers we use – as of the time of writing (January 2022), Kartra, Stripe, ActiveCampaign, Freshbooks, and Paypal – have far stronger data security measures in place than we could ever afford to implement, which is a major reason why we use them.
If one of our third-party service providers informs us of such a breach, we will notify you by email using the last email address we have on record for you.
The reality is, however, if we become aware of a breach, we will let you know “without undue delay” (to use the GDPR’s own language), even if our service providers tell us there is no adverse effect.